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Schneider.

Lead creative for a portfolio of Amazon-first brands — including Marvel, Kraft Heinz, Dungeons & Dragons, Magic: The Gathering, Teenage Mutant Ninja Turtles, Shark Tank and Body Glove — building brand systems and deploying them across every surface a customer touches.

• Own creative direction end to end: identity, type and colour systems, photography direction, voice, then deployment across storefronts, listings, A+ premium modules and video.
• Led the Amazon side of a co-operative campaign with Jason Momoa for Humble. The listing converted at 28%, passed 500 reviews, and was featured on Amazon's front page during the campaign window.
• Rebranded Kodiak across a 200+ SKU catalog, including the recommendation on which primary SKUs to rebuild first. Conversion doubled from 8% to 16%, sales grew 30% year over year, and their flagship flashlight now carries Amazon's Overall Pick badge.
• Owned the Pronativ rebrand solo — positioning, system and content — taking conversion from 15% to 28% and the brand to a top contender in native protein.
• Rebuilt Brooklyn Biltong's top ten sellers after a previous agency replaced their photography with AI content. Conversion went from 9% to 21%, recovering both sales and margin.
• Direct content for Roxley, whose flagship title does $90k+ a month and holds 1,600+ reviews at 4.7 stars.
• Work to measured outcomes throughout — conversion rate, click-through, ad efficiency and review quality — not just delivered files.

Owned multimedia and brand output for a global industrial manufacturer — print, digital, video and environmental, across a worldwide dealer and customer network.

• Rebuilt the full product catalog — new grid, type system and photography direction — for print and digital.
• Led UX and UI design for Columbia Connect, a custom iOS and Android sales tool that replaced printed material in the field.
• Directed trade show presence across major industry shows: booth graphics, print collateral, looping video and team apparel.
• Produced a multi-site plant tour video series shot on location at customer facilities, used across sales and marketing.

Contract editorial work for the Golden State Warriors player development group.

• Edited training and instructional video used directly in player and coach sessions.
• Built animated presentations and motion graphics for film breakdowns.
• Worked to fast turnarounds where clarity mattered more than decoration.

Senior capstone — restored and shipped an unfinished narrative video game inherited from a previous class.

• Led production across four student teams — writing, design, programming and audio.
• Managed scope, timelines and creative direction across a six-month build.
• Delivered a finished, playable narrative game by end of program.

Owned marketing output for a multi-clinic orthodontic network — the first role where every piece of creative carried a number attached to it.

• Ran paid media on Google and Facebook, from creative through to performance.
• Produced social content and owned brand voice across patient communications.
• Learned that craft and performance are not opposed — the best-performing work was usually the best-made work.

A Christian outdoor and surf-inspired apparel brand where proceeds fund charities supporting communities in need.

• Own every part of the brand: identity, web design and build, apparel design, drops and photography direction.
• The project where I get to define the whole system rather than inherit one.

Promotional content and campaign support across university programs and events.

• Photo, video and graphic production for campus-wide promotion.
• Where the multimedia habit started — shooting, cutting and designing all in the same week.

Video and content production — the first paid creative work, and the reason the rest happened.