Humble
Jason Momoa's signature scent, Rockrose & Cedar, launched on Amazon. We owned the Amazon side of a multi-channel campaign — content, advertising and retail readiness.
Kodiak
A full creative rebrand across a 200+ SKU catalog, plus the triage to decide which products deserved the effort first.
Silver Biotics
Wellness and first aid, where the listing has to earn trust before it can sell anything.
Columbia Machine
Two years owning every visual output for a global industrial manufacturer — catalog, app, trade shows, film.
Brooklyn Biltong
A rescue job. A previous agency had replaced their photography with AI-generated content, and conversion, sales and margin all went with it.
Pronativ
A full rebrand to position a drifting brand as the leading name in native protein. My account, my creative direction, start to finish.
Roxley
Content direction for a premium board game publisher, where everything justifying the price is physical and the customer cannot pick the box up.
Marvel
Creative and advertising for licensed Marvel product on Amazon.
Kraft Heinz
6,900 products across 200+ brands — Planters, Oscar Mayer, Grey Poupon, Kool-Aid. At that scale the catalog had drifted into disorder, and the disorder was expensive.
Magswitch
A brand store for patented switchable magnetic tools, with 250+ applications across welding, fabrication and automation. The storefront had to do what a sales rep does in person.
Product Catalog
Columbia Machine's full product catalog — print + digital — rebuilt from the ground up to give engineers an actually usable reference and the sales team a real story to tell.
Mobile App
Columbia Connect — a custom iOS/Android sales tool that put the catalog, specs, and quote-builder in every rep's pocket.
Trade Show Booth Design
Two years leading creative on Columbia Machine's trade show presence — booth graphics, takeaways, video, the full presence on the floor.
Golden State Warriors
Contract video editing and animated presentations for the GSW player development team.
Red Sea Company
Red Sea Company — a Christian outdoor / surf-style apparel brand I built to support communities in need. Full ownership: brand, website, apparel design, the mission.
Plant Tour Series
A series of plant tour videos shot across multiple Columbia Machine customer sites — turning factory floors into sales tools.
King of Space
A senior capstone at Washington State University — restoring a lost narrative video game across four student teams.
StraightUpSmiles
Marketing for an orthodontic care network — social content, Google + Facebook ads, and the brand voice across a multi-clinic operation.
Internal Projects
Two years of Columbia Machine internal projects — posters, apparel, holiday cards, recruiting materials, all the things that build a real internal culture.
That's the whole shelf.
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