Amazon agency. Lead creative across a portfolio of licensed IP, CPG and consumer brands.

• Own creative direction end to end: identity, type and colour systems, photography direction and voice, deployed across storefronts, listings, A+ premium modules and brand video.
• Led the Amazon side of a co-operative campaign with Jason Momoa for Humble — listing converted at 28%, passed 500 reviews, and was featured on Amazon's front page during the campaign window.
• Rebranded Kodiak across a 200+ SKU catalog and advised on which primary SKUs to rebuild first. Conversion doubled from 8% to 16%, sales grew 30% year over year, and the flagship product earned Amazon's Overall Pick.
• Sole creative direction on the Pronativ rebrand — positioning, system and content — taking conversion from 15% to 28% and the brand to a top contender in its category.
• Rebuilt Brooklyn Biltong's ten best sellers after a prior agency replaced product photography with AI imagery; conversion recovered from 9% to 21%, restoring sales and margin.
• Direct content for Roxley, whose flagship title does $90k+ per month and holds 1,600+ reviews at 4.7 stars.
• Work to measured outcomes throughout — conversion rate, click-through, ad efficiency and review quality.

Global industrial manufacturer. Owned print, digital, video and environmental output across a worldwide dealer network.

• Rebuilt the full product catalog — new grid, type system and photography direction — for both print and digital, becoming the primary sales tool.
• Led UX and UI design for Columbia Connect, a custom iOS and Android sales app that replaced printed material in the field.
• Directed trade show presence across major industry shows: booth graphics, print collateral, looping video and team apparel.
• Produced a multi-site plant tour video series shot on location at customer facilities, used across sales and marketing.

• Edited training and instructional video used directly in player and coach sessions for the player development group.
• Built animated presentations and motion graphics for film breakdowns, to fast turnarounds.

• Ran paid media on Google and Facebook for a multi-clinic orthodontic network, from creative through to performance.
• Produced social content and owned brand voice across patient communications.

• Led production across four student teams — writing, design, programming and audio — to restore and ship an unfinished narrative video game as a senior capstone.

• Independent apparel brand supporting charitable causes. Own identity, web design and build, apparel design, drops and photography direction.

• Photo, video and graphic production for campus-wide promotion and early client content work.