About

Beyond
the work.

I'm a creative director at SellerSlice, up in Vancouver, Washington. Most days I'm trying to work out why somebody buys one thing and scrolls past another, then building whatever fixes it. The rest of this page is the stuff I do when I'm not doing that — most of which, annoyingly, turns out to be useful anyway.

01 What I'm into
Most of it sneaks into the work
Game design

I've always been more interested in why a game keeps you playing than in the game itself. Turns out that's most of my job now.

01
Clothing design

Red Sea Company is mine — the prints, the tags, the drops, all of it. Making something people actually wear hits different than a file.

02
Web & layout

I like building sites almost as much as designing them. This one included, for better or worse.

03
Gaming & streaming

Been gaming forever. Streaming taught me people will tell you in about four seconds if something is boring.

04
Video content

Started here, still love it. Nothing gets a point across faster than a good cut.

05
Surf & snowboard

Oregon coast in the winter and the mountain when there's snow. Both are cold and neither cares about your plan.

06
02 How I got here
The short version
Tanner Schneider
I have strong opinions about coffee shops and strong opinions about brands, and I've stopped pretending those are different skills.

Grew up in the Pacific Northwest and got into all this through video — church videos in high school, then promo stuff through college at Washington State University. I studied Digital Technology & Culture, which mostly meant I got to try everything and figured out I did not want to pick one thing.

So I bounced around on purpose for a while. Cut video for the Golden State Warriors. Ran ads for a healthcare group. Spent two years at Columbia Machine doing trade shows, a mobile app, the product catalog, and films shot inside working factories. None of it looks related on paper. It all taught me the same thing.

Which is this: the gap between what a brand is and what it could be almost never closes with a mood board. It closes with the actual work — the photo that makes someone stop, the one line that answers the question they were stuck on, a system tight enough to survive two hundred listings. The craft is the strategy.

These days I'm Creative Director at SellerSlice doing that for Amazon brands, and building Red Sea Company on the side because I can't leave a good idea alone. Mostly I just want to make things that are actually good and not be a jerk about it.

— Tanner
03 Life outside the work
Where I actually spend it
Salt water
Strong coffee
Hands on
Pacific Northwest
Red Sea Co.
04 Off the clock
Surf

The water here is freezing and I go anyway. Half my good ideas show up on the drive back.

Coffee

Slow mornings, and yes I am that guy about which place does it properly.

Faith

It is why Red Sea Company exists, and mostly why I care how I treat people at work.

Building

There's always something half finished on my desk. That's probably never changing.

Coffee in Vancouver or Portland?

Come say hi.
I'm easy to reach.

Get in touch → See the work